Introduction
We’ve all heard that Video is king, and while this remains true, artificial intelligence (AI) is quickly changing the game. From streamlining the editing process to coming up with video content ideas, AI is revolutionizing the way we create video content, and we’re going to talk all about it in this post. Let’s do a deep dive into how AI is shaping the future of video content creation.
Ready? Let’s go!
It’s safe to say that video has dominated the entire internet. Video is EVERYWHERE! It has become one of the major ways businesses and individuals promote or market themselves online, and honestly, it’s not hard to see why.
Video combines visuals, audio, and motion creating an immersive experience for the viewer, literally sucking them in, and making them stay.
Research has shown that the Global average for video consumption is 17 hours per week…
Coupled with the fact that the human attention span is dwindling with each passing day, going from 12 seconds in previous years to 8.95 seconds, the decline continues. Video remains the perfect way to get your message across quickly and effectively.
The demand for high-quality videos will likely spike even more this year, which is both good and potentially bad news.
On the one hand, your video marketing efforts as a business or brand will yield even better results as the demand for high-quality videos surges. On the other hand, you can expect to spend more time, money, and effort on video production to meet the demand.
Let’s face the bitter truth: creating a video is expensive and takes a lot of time. These are two luxuries that many business owners and companies just can’t afford, especially in the initial phases.
On average, The cost of creating one minute of live-action video ranges from $1500 to $10,000, not to mention the amount of time it takes to create said video, it could take anywhere from days to weeks before the video is ready.
This is where AI comes in! Thanks to AI, there are limitless opportunities for businesses and individuals alike to create videos effortlessly without spending outrageous amounts of money or waiting weeks. AI has no doubt made high-quality video production accessible to everyone.
Some are calling 2025, the year of AI-powered video generation. We’ve seen AI do some incredible things in the world of video creation, making it faster, more efficient, and more creative.
Now we’re seeing AI create full-blown videos from scripting down to voiceovers from just a single line of text. There are entire channels on YouTube with thousands of subscribers, filled with AI-generated content.
Recently, we’ve seen the emergence of an entirely new niche, “AI stage performances” on TikTok and Instagram, powered by AI. Obviously. What’s funny is that these videos work, people love watching them, you can tell from the engagement, and the numbers don’t lie.
What’s certain is that artificial intelligence (AI) has a very crucial role to play in shaping the future of video content creation.
AI In Video Content Creation: Breaking Barriers
One of the most significant ways AI is shaping the future of video content creation is by reducing the barriers to creating high-quality video content consistently and efficiently. It has sort of leveled the playing field giving both big brands and SMEs new tools to stay ahead in the ever-competitive market.
So, instead of spending hours editing, searching for captions, and optimizing, businesses can automate these tasks using AI while they focus on more productive tasks like strategy, and storytelling ensuring that there’s a consistent flow of high-quality content all without breaking the bank.
AI has made it possible for people of all skill levels to have access to professional-grade video creation tools. Gone are the days when you had to spend weeks trying to learn tools like Adobe Premiere Pro.
For instance, with Soutle – our AI-powered video generation app, all you need to do is put a brief description of the kind of video you want, and in just a matter of seconds, you’ll have a full-blown, ready-to-post video optimized for various social platforms.
Thanks to AI, brands, businesses, and individuals who want to leverage video content to tell their stories can do that without barriers or obstacles.
AI In Video Content Creation: Reaching Global Audiences
Another way AI is shaping the future of video content creation is in Localization. It’s now pretty simple and affordable to expand your reach to new audiences by speaking their language. It can cost up to thousands of dollars to translate and dub a video into different languages, and this process could easily take 2 to 3 weeks per video.
But with AI translation and dubbing, you can be done in less than half the time, and for cheaper. Yes, you might need human intervention to refine the output a little but it’s significantly more efficient, and cost-effective than the traditional method.
This way, you’re not missing out on the 75% of the world population that doesn’t speak English at all.
AI In Video Content Creation: Improved Creativity
We can’t deny that there are times when we all experience some kind of creative block, when it seems like the ideas aren’t flowing, and you can’t come up with video content ideas. Well, this is another situation where AI truly shines.
AI can analyze vast amounts of data including trends, successful content patterns, and audience behaiviour to come up with fresh ideas and concepts for video content. Ideas generated by AI might need some refining and tweaking by professionals, but in the end, you’ll have a high-quality video that resonates with your audience.
Beyond coming up with video content ideas, AI excels at vetting existing ideas and suggesting improvements thus enhancing the overall quality of the video. This is one of my personal favorite uses for AI in my video generation process.
AI In Video Content Creation: Voiceovers & Subtitles
AI has made giant strides in voiceover and subtitle generation. Just a couple of months ago, you could tell when it was an AI voiceover on a video because of how robotic, and unnatural it sounded, but right now, it’s super difficult to tell the difference between a real human voiceover, and AI. It’s incredible just how much it has improved in just a short time.
AI has democratized voiceover creation, making it accessible to everyone without the need to spend hundreds of dollars hiring a professional voice actor
It doesn’t just stop at voiceovers, you can have a wide variety of voices and even accents! Inside Soutle, there are a variety of real human-sounding voices available to be used in your video, male and female voices, and different accents to further localize your video. Just simply select the voice that best suits your video and Voila!
No spending hours searching for voice actors, or negotiating outrageous fees…
Also, AI-powered subtitle generators can create captions for your video in no time at all making your video more accessible to a wider audience.
AI In Video Content Creation: Lightning Speed
Need I say more? This is one of the key ways AI is shaping the future of content creation. Traditional content creation takes a considerable amount of time, when you consider the hours spent brainstorming ideas, manually scripting them, filming, editing, and so on, it could take days even weeks to come up with a single video.
However, the entire process is streamlined with artificial intelligence (AI), and you can generate days’ worth of content in a tiny fraction of the time allowing you to put out fresh content and meet up with the increasing demand for high-quality video content.
The Risks Of AI-Generated Content
As with any other technology, in as much as it has loads of benefits, there’ll always be some downsides or room for improvement, and artificial intelligence (AI) is no different.
We must understand the risks/challenges associated with using AI for video content creation as well as explore strategies to overcome them.
Authenticity: No doubt AI can generate high-quality content with lightning speed but it does this by pulling together information from already existing sources hence, it can’t be considered original content. True creativity and authenticity can only be achieved by real humans.
Certain nuances are very important to include if you want your video to resonate with your audience, AI isn’t capable of doing that the way a real human would.
This is why human intervention is always needed to refine the output from AI to better align with your audience and brand identity.
Ethical Considerations: As AI becomes more advanced, there’s a rise of ethical questions about its transparency and use in content creation, since these days people can’t tell when they’re consuming content created by AI which can lead to a lack of trust.
Since AI lacks the sense of ethical judgment and empathy that humans have, this can lead to providing content that is biased and misleading. Hence, the need for organizations to be clear about the use of AI in their content is crucial.
Copyright Infringement Issues: As I mentioned earlier, AI generates its output from existing sources online so there’s a high tendency to copy information from existing materials leading to plagiarism or copyright issues which could attract serious lawsuits.
Misleading Information: Platforms like ChatGPT even make it so clear that the AI makes mistakes, and encourages users to check facts first. Accuracy is one of the biggest things to be careful of when using AI to generate content. AI can make things up, so make sure you get all the facts right before you proceed to use the output to avoid ruining your brand’s image and losing your audience’s trust.
Final Thoughts
AI plays a crucial role in shaping the future of video content creation, and we can all agree that it has made video content creation much easier, and accessible to everyone. As time goes on, more and more brands will begin to lean into using AI to streamline their video content creation, as it will be expedient for rising above the competition and staying on top of the game.
AI in the future of video content creation holds a lot of promise, I strongly believe that the current tools will get even better in the coming months, with tools like Soutle – an AI-powered video generation tool leading this evolution, offering innovative solutions to help brands and businesses stay on top of the ever-increasing demand.
One thing that is worthy of note is that when it comes to using AI in video content creation, it’s important to strike a balance by understanding the potential risks and ethical issues involved as well as bringing in your own spice AKA Authenticity. Platforms like Soutle allow you to fully express your creativity while leveraging the power of AI to 10X your speed, efficiency, and results!
Until next time!
Ciao!